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On Google's New Algorithm

Just the other day, Google announced that it would be changing it’s Search Engine algorithm, in order to give users better, more useful results. This announcement came soon after some problems with their SEO were brought into light by The New York Times article on JC Penney “beating the system.”

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Just the other day, Google announced that it would be changing it’s Search Engine algorithm, in order to give users better, more useful results. This announcement came soon after some problems with their SEO were brought into light by The New York Times article on JC Penney “beating the system.”

We asked Russ Ward, Practice Director of Zemoga’s Intelligence Bureau, to share his thoughts on the announcement:

It’s interesting that Google responds to manage “relevance”.
After all we all want to see better results of the system.
As analysts and developers find loopholes that can push their site to top of search results “unfairly” or “inappropriately”, Google will undoubtedly respond.

But we might consider a further question.
If Google monitors SEO practices to create higher quality results (by disallowing individuals or corporations from certain types of activity) is there any need monitor Google?
Well is this really our right?
We need to remember that Google is a company running a huge search engine business as a profit generator.
Any activity that does not conform to Google’s internal business rules are Google’s private business.
Google set the rules and anyone participating must play by their rules.
Let’s not lose sight of the fact that the big search engines are not simply a library index system.

What do you think? Agree with Russ? Have a different take on the matter? Leave your thoughts in the comments section.

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