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The Future of Mobile – The Skype Sale Fallout

Well, I guess they showed me. Liker a lot of other troubled assets, Skype was acquired by a private investment group rather than a “big name”. While there probably wasn’t a perfect synergy with any one company (like the Marvel-Disney deal announced earlier this week), I still think Apple should take a good hard look Read more

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Well, I guess they showed me. Liker a lot of other troubled assets, Skype was acquired by a private investment group rather than a “big name”. While there probably wasn’t a perfect synergy with any one company (like the Marvel-Disney deal announced earlier this week), I still think Apple should take a good hard look at the company.

Other interesting  and related tidbits that have come over the wires today:

-apparently Google took a look at acquiring Skype but decided to pass. Some pundits are theorizing that Google didn’t want to put it’s relationship with big Telcos at risk

Vonage announced an iPhone app (although it’s not yet available for download)

Microsoft has announced a new version of the Windows Mobile OS along with a campaign to educate folks that they are actually using this OS on their smartphone

All indications that the lines between hardware, software, online tools and mobile platforms continue to blur. Interestingly, all of the movement seems to be coming from the traditional digital side rather than the the big Telcoms (maybe they’re too busy jumping in to the TV business). It was a bit of an eye-opener to walk in to an AT & T store and see Dell and Acer netbooks for sale but I feel like Telcos and traditional mobile manufacturers like Nokia are coming late to the party (although Nokia is starting to catch up with this new device).

What do you think? What’s the next big thing in mobile and how can digital marketers take advantage of it?

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