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The Future of Marketing Virtual Conference

By Kimberly Reyes (@CommDuCoeur)

Last Tuesday, I got some really great advice from Guy Kawasaki, insight from Gary Vaynerchuck, a wake-up call from Chris Brogan, and inspiration from David Merriman Scott.  And all in under an hour.

I attended a virtual conference that was part of The Influencer Project, presented by Thought Lead and sponsored by IBM.  It

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By Kimberly Reyes (@CommDuCoeur)

Last Tuesday, I got some really great advice from Guy Kawasaki, insight from Gary Vaynerchuck, a wake-up call from Chris Brogan, and inspiration from David Meerman Scott.  And all in under an hour.

I attended a virtual conference that was part of The Influencer Project, presented by Thought Lead and sponsored by IBM.  It was a gathering of perhaps the most prominent figures in the industry, who delivered 60-second thoughts about how digital and social media is shaping the way we communicate and connect with each other.

Here are some of the more poignant messages from the conference:

“Focus your marketing on helping other people and produce engaging content that meets people’s insatiable demand for information.”
Michael Stelzner, founder of SocialMediaExaminer.com

“Passion is contagious.”
CC Chapman, Digital Dad, co-author of Content Rules

“The companies that win are the ones that put digital at its core.”
Bonin Bough, Director of Social Media for PepsiCo

“Companies need to elevate their consumers to brand ambassadors; more people are going to their social networks for advice on the products and services they buy instead of Google.”
Amber MacArthur, author of Power Friending

“Social media relativity is about increasing your surface area, which is made up of paid, owned, earned, and social.”
Steve Rubel, SVP, Director of Insights, Edelman

“Right now, marketing is ‘spray and pray.’ Learn to engage the supernerds.”
Laurel Touby, founder, Mediabistro

“Try connecting people to things that they’re interested in instead of trying to gain ‘eyeballs.’ People are more likely to advertise a product or service for free than ever before.”
Ben Huh, Founder/CEO, Cheezburger Network

“Reaching out to bloggers is easier than you think: care about the conversation, rather than who they are.”
Chris Abraham, President/COO, Abraham & Harrison

“Neglected fact in business: we’re all human. The ‘pyramid’ is comprised of survival, success, and transformation.”
Chip Conley, Founder, Joie De Vivre Hotels

“Keep it real and show the real face of your company, the real side of your company. You may not be able to please everybody, but the people that you do please are the ones that count.”
Rae Hoffman, CEO, PushFire

“Social Media shifts: what started as monitoring has shifted to listening. What started as participating has shifted to full engagement. What started as service has shifted to adaptation, building better products, and learning from our customers. We are moving from an era of response to an era of leadership.”
Brian Solis, Principal, FutureWorks, Author of Engage

“Your customers demand that they are going to have to interact with you via the social web. Social media can help you be good at business. Take the top 10 questions your customers have and post answers across the web in a variety of ways.”
Jay Baer, Founder, Convince & Convert, co-author of The Now Revolution

“All roads in social media should lead to ROI. Be aware of attractions versus distractions.”
Jamie Turner, author of The 60 Second Marketer

“Incorporate listening into lead development, sales, customer service, etc. Do more to understand your customer in a 360-degree way. Build a CRM solution that not only tells you what they buy, but what they think about what they bought.”
Chris Brogan, President, New Marketing Labs, co-author, Trust Agents

“The dependent Web is made of 5 large portals. The ‘5 horsemen’ of the dependent Web is Facebook, MSN, AOL, Google, and Yahoo. But we are starting to see the independent Web emerge, where people create and share their own media.”
John Battelle, Founder/Chairman/CEO, Federated Media

“It’s not about B2B or B2C – it’s about P2P, Person to Person. At the end of the day, you’re selling to people, not businesses. If you’re not cutting edge, then you’re just noise.”
Ekaterina Walter, Social Media Strategist, Intel

“The future of marketing is not selfish. Spend a lot of time doing research on your consumer. Use a lot of analytical tools that help you find that audience that doesn’t know that they’re waiting on your message. Give people what they want instead of having to convince them that they want it.”
Victoria Harres Akers, Audience Development Lead, PR Newswire

“Oakley donated special sunglasses to the Chilean miners for their rescue. This resulted in $41m of free exposure. Wynn Hotels banned Paris Hilton after her DUI arrest, and the media picked up on the story. Target your marketing around real time, the present. Look for things that you can do right now. social media is a tool; real time is a mindset.”
David Meerman Scott, author of The New Rules of Marketing and PR

“The Shibumi strategy limits information – compare it to when Apple releases a product. There’s 6 months of radio silence, and bloggers jumped in and filled in the blanks. Limiting information seduces people.”
Matthew May, author of The Shibumi Strategy

“The future of marketing is telling your story with video. You don’t need expensive cameras and film crews. Use tools like UStream to do it live.”
Steve Garfield, Founder, Boston Media Makers, author of Get Seen: Online Video Secrets to Building Your Business

“Never stop being curious. The world is changing everyday; because of that, new populations present themselves. Get out of your contort zone. Be ultra-observant: see what people are doing and how they’re using technology.”
Frank Gruber, Co-Founder of Tech Cocktail

“The future of marketing will see a move towards anonymity. Right now, people share too much about themselves, but in verticals like healthcare, sometimes people don’t want to share their illnesses. The value of anonymous content will be as valuable as people who are self-proclaimed.”
Mitch Joel, President, Twist Image

“The old interruptive model of marketing no longer works. Create marketing with meaning, marketing that people choose to engage with. Create something that they opt into from the beginning, advertising that improves people’s lives.”
Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide, author of The Next Evolution of Marketing

“Everybody is a storyteller – we are hardwired as humans to tell stories. Social media magnifies the process. People are not buying your product, they’re buying your story about what your brand means to them. When your brand stands for something larger, you invite people to find the deeper meaning. If you can tell a story that others identify as their own, then the need to persuade, convince, or sell people on anything disappears.”
Michael Margolis, Founder, Get Storied, Curator, Reinvention Summit

“When people think that they’re doing business with a good company, they feel like they’re doing good through that company.”
Tim Sanders, Bestselling Author & People Centric Business Expert

“Collaboration is the new competition. Becoming transparent is not a choice; either do it, or have it done to you.
Take a bad issue, and decide how to tell your consumers about it.”

Alex Bogusky, Co-Founder, Crispin Porter + Bogusky, Chief Insurgent, Fearless Cottage

“The future of marketing is hyperpersonalization. Google will gather information from your social networks, you’ll have more curated and personalized experiences, and there will be more personalized advertising & marketing.”
Nick Bilton, Lead Tech Writer/Reporter, NYTimes

“The future of marketing is not about a new shiny new social media tool. It’s about people, and always has been. What technology is going to do is to find and support our advocates’ passions. We’re all learning side by side with our customers. There’s no such thing as a social media expert. There’s no thing as a marketing expert. We are writing the next chapter with our customers.”

Robbin Phillips, President, Brains on Fire

“A company’s culture & brand are two sides of the same coin. We focus on making customers happy by making our employees happy.”
Tony Hseih, CEO, Zappos

“The old way of thinking the more choice customers have, the better off they are, is WRONG. Too much choice paralyzes instead of liberates and results in ‘none of the above’ decisions. When the customer is not paralyzed, they make bad decisions. And when they make good decisions, they’re not satisfied with the choice they made. You need to provide enough choice so that there’s something for everyone.”

Barry Schwartz, author of Paradox of Choice

“The future of marketing is one-on-one engagement. Context and giving a crap is going to mean so much more. The humanization of business is upon us.”
Gary Vaynerchuk, Creator of Wine Library TV, Author of Crush It!

The Future of Media virtual conference not only reinforced some of my own beliefs about the industry, but shed some light on things that we as marketers often neglect. I follow each and every single speaker on Twitter, added their blogs to my Google Reader, and soak in their insights everyday. I’m a strong believer in listening to good ideas and using them as a springboard for your own innovation. Who inspires you?

For more information about the conference & the speakers, and to listen to a recording of the event, visit: http://futureofmarketing.com/

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