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Flashy Talk

By Daniel V. Licht (@thedvl) Mr. Jobs might make some people angry. Very, very angry. During a demo with Wall Street Journal he said “We don’t spend a lot of energy on old technology”. Now that is out of context I’m sure but there has been a lot of buzz around the lack of Flash Read more

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By Daniel V. Licht (@thedvl)

Mr. Jobs might make some people angry. Very, very angry. During a demo with Wall Street Journal he said “We don’t spend a lot of energy on old technology”. Now that is out of context I’m sure but there has been a lot of buzz around the lack of Flash support on the iPad. This is compiled by the difficulties in the past with Adobe & Apple on flash in the iPhone OS as well as long running speed issues on Mac OSX. But the real question is where will Flash wind up. I have a theory on that. Let me blow your mobile mind.

Adobe has made it public that Flash CS5 will be able to compile code and output iPhone apps. There is also word that they may be focusing on a more mobile based market. Obviously there are some issues if the fastest growing segment of the smart phone market isn’t going to support flash natively. But this quote off of Adobes site might point us in their new direction “Adobe® Flash® Professional CS5 will include a Packager for iPhone that will let you publish ActionScript 3 projects to run as native applications for iPhone. These applications can be delivered to iPhone users through the Apple App Store.”

Not very mind blowing I know, but here’s the interesting thing. What if Flash becomes an authoring environment rather than an application for developing flash products? Imagine how easy it would be for a developer to use the interface designs from designers (just as they have) and instead of coding a site they are out putting a great iPhone or Android applications. And think of the ease of them creating an AIR app out of the same assets and basic functionality.

So now we wait with baited breath to see what Flash CS5 has in store for all the talented Flash developers out there.

Is this the death knell of Flash or a second (or third) chance to be some thing useful?

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