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Five Start-Ups You Might Not Know About, But Should

by Briana Campbell (@MsMatchGirl) There are loads of new tech companies out there. There are thousands of mobile apps. There is a new must-see, must-visit, must-use experience every day. Here are five start-ups that are fun,useful and user friendly that I think you should know about.

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by Briana Campbell (@MsMatchGirl)

There are loads of new tech companies out there. There are thousands of mobile apps. There is a new must-see, must-visit, must-use experience every day. Here are five start-ups that are fun,useful and user friendly that I think you should know about.

1. Sonar: Sonar is mobile app (so far iPhone only) that allows you to find hidden connections in your social grid, using geo-location and your already existing social networks. According to their site, “Sonar helps you use the information you share about yourself online to connect with the person sitting next to you.” Great to use if you’re at conferences or on a really long layover at the airport.

2. Gojee: Gojee, in simple terms is a recipe aggregator. But the recipes aggregated come from a hand-selected group of food bloggers. You enter what you’re craving and they give you recipes (with a gorgeous interface). And, since Gojee was founded by a couple of data nerds, it’s built so that you can connect it to your grocery store customer loyalty card (currently limited to D’Agostino in NYC) – it will know what you have in the cupboard and add those ingredients when it’s looking for recipes to suggest.

3. Consmr: Think of it as Yelp for consumer packaged goods. Everything from Sriracha to Sensodyne can be reviewed, “Liked”, Tweeted or check into on this site. If you can find it on your grocer’s shelves or buy it at your neighborhood drugstore, you can find it (or add it) and review it on Consmr. As the community and adoption grows, it will be interesting to see if the user reviews on Consmr will affect people’s buy habits or company”s bottom lines.

4. Foodspotting: Foodspotting is the app/website that all your friends who take photos of every meal they eat must have. It allows users to “spot” meals or dishes (only eaten out, not at home) that they love and share them with others. The idea is that when you are out and about and HUNGRY! you don’t want to read a long review somewhere. With Foodspotting, you see visuals of the yummy dishes and know what’s the best thing on the menu. Foodspotting is global, so you can find (and share) foods from all over the world.

5. Wanderfly: Wanderfly is a new kind of travel website, hoping to return the focus of travel to the fun of the trip. From their website, it is a “personalized recommendation engine that helps you discover new and exciting experiences, based on your budget and interests.” They offer loads of suggestions based on price, location and flexibility of dates – suggesting activities as well as flights. The interface is beautiful – and will definitely make you want to get away.

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