“We’ve been impressed by a number of cleverly devised social good campaigns cropping up in the last several months…but we’re especially impressed with the way Mozilla has managed to draw attention to a cause by using one of the oldest viral tricks in the book – cute animals – in a way that’s completely in line with the name of its best-known product.” -Mashable
“This is the most effective consumer incentive I have ever encountered, and I say that as a woman who won a tub of Beanie Babies at the mall in fourth grade.” -Gawker
“The Chrome and Internet Explorer teams can talk all they want about supposed advances in speed, compatibility, and/or advanced features. Right now, Mozilla’s software has an edge, as the organization’s using two red panda cubs to promote Firefox 4.” -WebProNews
This is just some of the buzz around the launch of Mozilla’s Firefox Live – probably the most adorable interactive online campaign around. Working closely with the Knoxville Zoo in Tennessee, Mozilla is bringing the playful adventures of two cuddly red panda cubs live to your computer screen, 24/7. Check out the reel here:
Here at Zemoga, we could not stop cooing over the cubs’ cuteness as we built the microsite to bring awareness to Mozilla’s nonprofit status and environmental efforts. In addition to watching live streaming video of the cubs, visitors can participate in polls, submit name suggestions for the pandas, donate to the Knoxville Zoo, and “adopt” endangered red pandas – or “firefoxes” – from The Red Panda Network. And while these little guys can’t tweet, Firefox fans can follow commentary by one of the cubs’ caretakers (@cubcaretaker) on Twitter.
So go ahead, check out our furry little friends as they run and play in their nursery. And download the latest version of Firefox to help the cubs earn treats – users recently hit a goal that won the cubs a jungle gym. The next goal is grass flats, and they sure are excited for it! Zemoga: creativity, interaction, and a whole lotta cute.