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Expression of Joy – A Car that Paints?

Zemoga and RTT have launched a new site for BMW – Expression of Joy. “One renowned artist is given a 300-horsepower paintbrush and total creative freedom.” is the tag line from the site and we think this really sums it up.

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Zemoga and RTT have launched a new site for BMW – Expression of Joy. “One renowned artist is given a 300-horsepower paintbrush and total creative freedom.” is the tag line from the site and we think this really sums it up. The artist in question is Robin Rhode and along with Dennis Hopper and others the artist used the brand new BMW Z4 to paint a giant “canvas”. Zemoga helped RTT to bring the interface to life and code the flash interfaces. The results are quite spectacular, smooth and subtle – kinda like the content they are presenting.

Check out: Expression of Joy for more.

We have a NYC office which isn’t to far from Grand Central Station. This happens to be the place that BMW decided to exhibit the Z4 used and panels from the painting(the “canvas” mentioned above isn’t actually a canvas but hundreds of panels layed out on the floor). There are also 4 painted BMWs from their artist series, Warhol, Frank Stella, Roy Lichtenstein and Robert Rauschenberg. Check out Photos from the exhibit below:

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