The NRF Big Show is a yearly retail innovation supershow, and Zemoga was on the scene to seek out the latest trends in retail tech.
The recurring theme this year was retailers starting to effectively use technology that has already been around for a couple years. Beacons and big data aren’t “new” anymore, but they have yet to be mastered.
The core of it is this: think of new technology as an addition to your ecosystem. Use it to bolster your other efforts instead of forcing it to carry all the weight on its own. No one needs an extra notification that says “buy this!”
Now that these technologies are in the hands of startups and the rest of the retail tech community, we’re benefitting from a wider range of thought.
Chad Rodriguez, Zemoga’s resident Strategy expert, attended all three days of NRF, and came to some interesting conclusions in our daily recaps: