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Looking For an End-of-Year Digital Catharsis? Burn That Bad Energy With Our Holiday App!

How was your 2010?  For some of us, this part year yielded a lot of great memories, experiences, and lessons.  But it also had its share of hardships and stress that we’d gladly leave behind.  So here’s your chance to watch that negativity go up in smoke while letting your hopes and dreams for the Read more

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How was your 2010?  For some of us, this part year yielded a lot of great memories, experiences, and lessons.  But it also had its share of hardships and stress that we’d gladly leave behind.  So here’s your chance to watch that negativity go up in smoke while letting your hopes and dreams for the future rise with Zemoga’s Ano Viejo holiday app!

Go to www.burnthiskeepthat.com to start creating your Ano Viejo doll.  You can customize everything from the doll’s face to his or her clothing, and even accessorize your doll. Then, stuff your virtual Año Viejo doll with whatever you want – including images, links, text, and even tweets with the hashtags #burnthis or #keepthat.  You can even share your doll with friends and family on Facebook.

The Año Viejo is a widespread New Year’s tradition throughout Latin America. It begins a few weeks before the New Year when families get together and stitch or craft a doll from rags and cardboard. The Doll is dressed with old family clothes and stuffed with paper and sometimes firecrackers and other flammable material. The doll, called the Año Viejo (“Old Year”) is also stuffed with written testimonies of the passing year’s unfortunate events, wrongdoings, negative feelings and bad memories. Physical Año Viejo dolls may be stuffed with photos, letters, and other keepsakes that wish to be forgotten or destroyed.

The dolls are displayed on porches and doorsteps, sometimes even on cars, inside stores, and sitting in restaurants in the days leading up to New Year’s Eve.  At midnight on New Year’s Eve, the Año Viejo dolls are set ablaze in a collective ritual of catharsis, turning to smoke the passing year’s negative energy and inviting in the New Year’s positive energy. The burning of the Año Viejo allows families to let go of anger and regret, while symbolically allowing hopes for the New Year to flourish.

There are only 14 days left before these guys get set ablaze (digitally speaking), so go to www.burnthiskeepthat.com and get stuffing!

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