In a digital age characterized by overabundance of content, innovation is king – and thanks to technology and the Web, brands now have access to a wider scope of innovative talent. Our CEO DJ Edgerton encourages U.S. agencies to look beyond our borders and “actively build open, collaborative partnerships” with Latin America. He explains:
Hispanic cultures have developed a deep understanding and appreciation of what I like to call “the American consumer aesthetic.” Quite simply: They get it. Savvy individuals are increasingly thinking, behaving, transacting and engaging just like their American counterparts.
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