Yesterday, Facebook passed the 200 million user mark. That’s bigger than most countries.
And still there are naysayers. I mentioned FB’s new user numbers to a client yesterday and he was dismissive. “What’s the business model? Their advertising sales, suck.” And this was coming from someone who regularly designs campaigns and promotions for Facebook.
It seemed to me that his work and his clients were actually answering his own question.
Why does Facebook matter? Because we believe it matters. And when I say we, I don’t just mean bleeding edge, techno, early adopters. I mean, we the general public. Why else would New York magazine be publishing a cover story on Mark Zuckerberg and team?
Building Facebook applications and having a presence on the site (as our company does) is an indication that you are aware of the latest trends in marketing and technology and you’re willing to take advantage of them. It doesn’t matter if Facebook (or Twitter for that matter) goes the way of Friendster or Compuserve messageboards. What matters is that it’s an important part of people lives right now. And it’s growing exponentially every day.
And isn’t that the essence of marketing, digital or otherwise?