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Design Thinking vs. Design

“We moved from thinking of ourselves as designers to thinking of ourselves as design thinkers. We have a methodology that enables us to come up with a solution that nobody has before.” — David Kelley Following up from yesterday’s post regarding creativity, FAST COMPANY magazine has a terrific profile of Ideo‘s David Kelley and how Read more

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Ideo

“We moved from thinking of ourselves as designers to thinking of ourselves as design thinkers. We have a methodology that enables us to come up with a solution that nobody has before.” — David Kelley

Following up from yesterday’s post regarding creativity, FAST COMPANY magazine has a terrific profile of Ideo‘s David Kelley and how they have developed methodologies for stimulating creativity and innovation.  The best part of Ideo’s approach is that it’s akin to Open Source, they freely share it with clients and the public through numerous outreach efforts.

Zemoga has incorporated numerous resources in to the methodology behind our own Innovation Lab. We’re constantly looking to improve the ways we create solutions for our clients and partners. Do you have a methodology in place for fostering innovation within your organization?

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