By Sven Larsen (@zemoga)
Remember that Brian Solis infographic we showed you last week? The one with the seemingly endless number of communications platforms? Was I the only one who found that a bit intimidating?
As web strategists and digital innovators, it’s our responsibility to stay on top of the latest emerging technologies and trends. But that task is growing more challenging every day. Sure we’re clued up on Facebook and Twitter (who isn’t these days?). And we’re offay with geo based services like FourSquare and next generation social tools like FriendFeed. But what about Google Wave? Or Google Buzz for that matter? It seems like every day there’s a new service or application demanding our attention.
For mere mortals like you and me, keeping up with these different communications options is a demanding, sometimes laborious chore. But for a different kind of person it’s thrilling.
I call them hyper-communicators. Folks who twitter or BBM multiple times a day. People who comment on multiple blogs, tweets, and Facebook staus updates when other people are figuring out what their task list is for the day. Chris Brogan is one of them. Peter Shankman is another. Guy Kawasaki might be another (although he uses a lot of help to maintain his social media presence). They’ve built tribes, led communities and turned that in to everything from lucrative speaking careers to NEW YORK TIMES bestsellers.
But here’s where I disagree with my friend Chris. I don’t believe that anyone is capable of doing what he does. Or what Shankman or Ferris or Vaynerchuk does. They are special people with special talents and you shouldn’t feel bad about not being able to replicate their efforts. Just like you shouldn’t feel bad that you don’t know how to program in Drupal or Ruby on Rails.
What we all need to do is look at our business goals and figure out what messages we need to send, who we need those messages to reach, and what are the best media for delivering those messages. And if you do feel you need a hyper-communicator do one of two things:
i) Hire one – Maybe you can’t afford Chris or Gary but you can probably afford to hire a staffer who can devote themselves to getting your message out there. Or you can hire an agency like ours that employs people who live and breathe this stuff.
ii) Become one – if you have the right wiring and your heart sings whenever you see a new blog comment or IM then take the time to learn about these technologies and be that person in your organization. Pick up a copy of TRUST AGENTS or CRUSH IT or any of the other dozen great books on social media and communication and go to work.
There’s an old joke that there are two types of people in this world. People who like to make lists … and the rest of you. In our brave new digital world there are two types of people as well. Hyper-communicators … and the rest of us.
Which type are you?
Hint: if you’re first instinct was to re-tweet this article, you already know!