This morning’s NYTimes Tech section has an article regarding Adobe’s push into the broadcast realm. They are hoping to get Flash used as a primary video source & format for tv and set-top boxes. The article covers how this may be very attractive to production companies and broadcasters in that they can have their video created in the same format it is being broadcast and watched on even more devices. Since most of the broadcasters that show their programs online via their own sites or sites like Hulu.com all use Flash as their format (even though the specific players are different). I think this is welcome progress and definitely where the industry has been going. We will be living in a world where all our information & content are available in 1 device – now we need to tackle getting it all to be equally usable and engaging. That is some of what we are trying to do here at Zemoga.
We look at an experience from all the angles. During our brainstorming we look and think about how a user might interact with an application or game, trying to judge the best solution. Now none of this is new but we are applying this to a wider variety then others. We are active in iPhone and social media development, as well as gaming both online and mobile. This really gives us a high level understanding of the initial users needs but we are then able to get all the way down to the use-cases and experience mapping & testing. I’d get into more detail but that’s an other article.
Read the article here