Insights

Branding News – Back to Brewed Basics

In an effort to attract consumers (who are already confused with what is happening with the failing economy, their plunging 101k’s and trying to figure out just what AIG does exactly) Starbucks announced today that they will start selling coffee, in cups, with clearly recognizable portion options. This will replace the previous invented pseudo-romance language options that made no sense at all other then to falsely inflate the perceived value of the enclosed brewed beverage. Baristas will also now be called “dude making my coffee”OK…I made the whole thing up.DJ

In an effort to attract consumers (who are already confused with what is happening with the failing economy, their plunging 101k’s and trying to figure out just what AIG does exactly) Starbucks announced today that they will start selling coffee, in cups, with clearly recognizable portion options. This will replace the previous invented pseudo-romance language options that made no sense at all other then to falsely inflate the perceived value of the enclosed brewed beverage. Baristas will also now be called “dude making my coffee”

OK…I made the whole thing up.

DJ

About the author

DJ is CEO & Founder of Zemoga. He has worked in the digital design and production space for over 30 years specializing in developing customer engagement strategies & building teams and technologies that provide groundbreaking solutions for F500 Co's.