- March qtr. revenue: $7.69 billion consensus (6% y/y growth)
- March qtr. EPS: $1.09 consensus
- March qtr. GM: 32.5% guidance, 33.6% RBC estimate
- March qtr. Mac shipments: 2.1 million consensus
- March qtr. iPod shipments: 10.0 million consensus
- March qtr. iPhone shipments: 3.3 million consensus (some analysts at 3.7 million)
- June qtr. revenue: $8.28 billion consensus (11% y/y growth), guidance could be $7.8-8.1 billion
- June qtr. EPS: $1.12 consensus, guidance could be $0.92-1.02
- June qtr. GM: 33% consensus, guidance could be 30.5-31.5%
These guys are crushing it (while their counterparts in Redmond are struggling with the latest Windows release and the stillborne Zune). Drilling down in the results, the numbers are even wilder. Apple has shipped 37 MILLION iPhones and iPod touches since launch. And the App Store recently recorded its 1 BILLIONTH app download. These are game changing numbers.
I know Apple definitely isn’t starved for press attention but I think the media has ignored just how big a phenomenon the cult of the iPhone has become. Yes Twitter and Facebook are growing at impressive rates. But those are free services that require only a few keyboard strokes to install. To become part of the iPhone movement, a user has to at least committ to spending several hundred dollars of hard earned cash. And in the case of the phone (as opposed to the iPod touch) they are also comitting to lengthy contracts with their cel phone company.
Think about it this way. If we thought of the iPhone as a computer instead of a phone how much more press would it get. When was the last time a new computer model sold over 37 million units in less than 3 years?
The real question for us as developers and designers is how far and fast this trend spreads. Analysts currently expect Apple to have a relatively weak second quarter but then rebound strongly in Q3 and Q4. If that’s the case, it’s not unreasonable to expect another 10-15 million iPhones and “Touches” to be sold before the end of the year. And looking further down the road, what will happen when Apple’s exlusivite deal with AT & T ends. Will that spur another adoption boom (when you can use the iPhone with any carrier you like). We’ve already seen a boom in application development for this device. With 50 million+ units out there by the end of the year, will we see firms designing actual sites and other digital offerings that are native to the iPhone platform? Will IA and User Experience teams start to craft new navigation systems that take into account the smaller screen size and touch navigation? Will we be able to shake our iPhones and refresh a webpage? Or move around Google Earth by slowly tilting our phones? What new features and functionalities will talented developers come up with when they’re designing with this device in mind?
Now, more than ever, the iPhone represents a whole new way for consumers to interact with digital content. What are you doing to take advantage of this trend? How are you reaching the “iConsumer”?