If you’ve seen some of the Zteam looking a little orange lately don’t worry. It’s not because they’ve been overdoing it at the tanning booths. It’s because they’ve been doing research for our latest client partner, Wise Foods. Wise drafted Zemoga to redesign their Cheez Doodles presence online and of course, some hearty “product sampling” was required. The new Cheez Doodles site features ”the Cheez Dudes”, a rock and roll band inspired by the classic snack food. Zemoga worked with Wise to create a new look and feel for the “Dudes”, including character creation, 3D renderings, Flash video and even original music.
But the action didn’t stop there. Starting next week, the site will feature some awesome Augmented Reality work! Users will be able to print out codes and see the Dudes appear and perform in 3D on their computer screens. They will even be able to participate in a cool contest to create stages for the Cheez Dudes performances. It’s a unique approach to connecting consumers with a packaged goods brand and it shows that our developers are rock stars just like the Dudes! Check out the final product at www.cheezdoodles.com and chow down on some tasty cheese treats while you’re browsing the site (we recommend the new jalapeno cheddar flavor!).