By Kimberly Reyes (@CommDuCoeur)
The objective of the above site is centered around a single question: “Where do you get your ideas?”
The Economist’s Thinking Space is a 3D construction representing the diverse sources of inspiration from the lives of the magazine’s European audience.
Last week, we talked about innovation. We learned about its definition and its processes, and even took a look at how Zemoga’s Innovation lab operates. This week, we’re going to delve into our Digital Foundry for a close look at digital production – how we design great user experiences around great brands.
Just like The Economist’s readers, we’d like to share some of our sources of inspiration. Here are seven creative sites we admire for their ability to encourage strong interaction and engagement by offering something unique to the user.
We Chose the Moon celebrates the 40th anniversary of the Apollo 11 lunar landing by re-creating the mission with an interactive site. Authentic sound and visuals from the historic event help users relive each magical moment. Just like a real mission, users have to complete stages to gain access to exclusive content, courtesy of the John F. Kennedy Presidential Library and Museum.
They say that dogs often resemble their owners, but what about cars? Saab recruited Acne digital to design a sleek and sophisticated microsite that determines the user’s “driving personality” through a series of personal questions and suggests a Saab model that best fits his or her lifestyle based on the answers. The Turbo Gene Test is an attractive and fun way to build loyalty to the Saab brand.
Synonymous with outdoor clothing and gear, Patagonia pays homage to its humble beginnings forging tools for climbers with 2009’s Tin Shed. The Tin Shed site hosts a gallery of multimedia stories about all things active, from documentaries on famous climbs and photos and maps from today’s adventure seekers to featured music artists that embody the Pantagonia lifestyle.
Sponsored by the California Milk Processor Board and the Got Milk? campaign, Get the Glass is an engaging virtual board game based on the fictional Adachi family, a clan of fugitives whose mission is to break into Fort Fridge and get the glass, while avoiding imprisonment in Milkatraz. Virtual dice enable players to advance on the richly designed game board, where obstacles and challenges await.
The Daffy’s website is a great example of creative navigation. Colorful boxes on the landing page direct users to different parts of the site, and even display tweets maked with the #daffysbang hashtag, used to identify individual bargains. Another cool feature of the site is a truck tracker that updates users on new arrivals.
Own Your C is a Colorado-based anti-smoking initiative that accomplishes so much more: it is a community dedicated to helping teens examine the choices they make and a platform for them to share their opinions. The user answers a serious questions that he or she might encounter in day-to-day life, contributing to a data visualization representing the answers of the Own Your C community. The site also provides additional information and links related to that topic, and can filter results by gender, age, and location.
Humana is serious about healthcare. But sometimes serious can be fun. A good example is Crumple It Up, Humana’s effort to show its customers that they practice what they preach. Crumple It Up is an introduction to two of Humana’s lifestyle-changing innovations: the Freewheelin’ bike sharing program and Humana Games For Health. The site animation works by tossing ideas into a blender and stirring up some great ideas.
Do you know of a website that should be on our list? Send us your suggestions!