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4 Things I Would Do to Make Facebook Pages More Business Friendly

Facebook is not the first thing I think of when I think of finding out information on a business. Usually I start with a company website. Then I might check out their Hoover’s profile or LinkedIn Company Profile (I often also check LinkedIn to see if there’s anyone I know at the company). But occasionally, Read more

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Facebook is not the first thing I think of when I think of finding out information on a business. Usually I start with a company website. Then I might check out their Hoover’s profile or LinkedIn Company Profile (I often also check LinkedIn to see if there’s anyone I know at the company). But occasionally, I will check a company’s Facebook Fan Page, especially if they are involved in the social media business.

That’s also one of the reasons why Zemoga has a Facebook Page. To provide information to potential clients, partners and employees and to build our social media presence. Facebook has been gradually improving the service to make it more useful to corporate users. But there is still plenty of room for improvement.

Here’s what would I change:

1) Allow Businesses to Creat a Facebook ID – Currently, a company employee has to use a personal Facebook ID to create a Facebook Page. That doesn’t make a lot of sense. It can also lead to intermingling of company and personal info. And it prevents businesses from adding a lot of cool applications to their site. C’mon Facebook. Let Zemoga be Zemoga.

2) Change the Restrictions on Custom URLs – I understand that Facebook didn’t want the site overrun by cybersquatters and spammers when they first started offering custom URLs. But the 1000 fan requirement that they implemented is simply not practical for most business sites. While we would love it if you became a fan of Zemoga, we don’t expect it. We know that if you’re a potential client you are looking at our Facebook page as a way to qualify our company. Facebook needs to recognize that as well and start treating Pages like mini-websites. And that means allowing companies to own their URLs as well.

3) Change the Display Order of the Tabs – I know you’re competing with Twitter, Facebook but my latest posts aren’t necessarily the first thing I want customers to see when they come to my page. I want them to get some short and sweet company info. So why not give me the option of which tab displays first?

4)Integrate More With Other Services – Talk to your developers and find ways for me to display information from other business apps within Facebook. Maybe it’s developing a LinkedIn type functionality for Facebook. Maybe it’s doing a better job of serving up relevant ad content (Zemoga is a digital agency, why are you showing my users ads for Invisalign?) Maybe it’s pointing to similar content within Facebook that might appeal to my users? Right now, there’s not a lot I can do with a page beyond loading in content that will keep my users engaged.

Ultimately, this boils down to one comment/complaint. Treat the business user as well as you treat your social users. Identify their needs and develop services for them that aren’t just watered down versions of your social user functionality. Give me a reason to make Facebook an integral part of my digital presence for my business. Until then, I’m going to have to keep using a host of services to get my message out to my community.

What do you think of Facebook Pages? How are you using this platform to educate people about your business?

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