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Our #1 Goal for 2010

By DJ Edgerton (@wiltonbound) Are you ready for me to get serious for a second? I know it’s not what I’m always best known for but I spend a lot of time thinking about the future including the direction of our company and the digital industry in general. It’s my job to continually think, “What’s Read more

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By DJ Edgerton (@wiltonbound)

Are you ready for me to get serious for a second? I know it’s not what I’m always best known for but I spend a lot of time thinking about the future including the direction of our company and the digital industry in general.

It’s my job to continually think, “What’s next?”. And as we head in to the second year of this blog and the ninth year of the evolving experience that is Zemoga (and boy did those nine years just fly by!), I find myself thinking even more and more about what is to come.

One of the first posts we ever put up on FBWL was about Jonathan Harris, the pioneering creator of “We Feel Fine” and other groundbreaking web projects. JOnathan gave a talk at UCL in October of last year and summed it up in a series of vignettes on his site. Here’s an excerpt:

“The digital world, like the physical world, belongs to all of us, and not only to the companies who currently dominate it.

The digital world is not some magic land that evolves alone. The digital world is composed of the things we build there. Just as architects define the built landscape of a country, digital architects define the built landscape of the web.

Unlike the physical world, the digital world can support a boundless set of worlds within worlds—worlds for every human need. Many human needs are already answered online (though the elegance of the answers can always be improved), but many others are still without good online answers.”

If I was writing a reason for Zemoga’s existence, I couldn’t come up with something better than this. In 2010, we’ll continue to strive for elegance, to provide good online answers and build new worlds for all who need them.

Happy New Year to one and all. We can’t wait to get started on 2010!

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