With over USD $350,000 invested, Colombia is the first country in the region to offer a world-class Device Lab driven by design thinking and developed with the same level of quality as Google and Facebook in Silicon Valley.
Understanding Total Cost of Ownership is a Vital to ROI, yet too often it’s ignored or underestimated
Content is king, but engagement wins it all.
When viewers would rather subscribe to your SVOD service through a third-party, how can you make them an offer they can’t refuse?
I get this question often. “What’s the difference between offshore and nearshore? Isn’t one just closer?” In a word, Yes. But the impact of that proximity can have a major impact across a multitude of project delivery challenges. So here is a simple comparison that more and more buyers of these services are seeing first hand.
They say history tends to repeat itself and just like what it did to music, digital has completely transformed the TV industry. But rather than heed the warning signs, listen to frustrated consumers or embrace new models enabled by technology, TV networks were more concerned with negotiating favorable affiliate contracts, not upsetting the MVPDs (multichannel video programming distributors) such as Comcast or Charter, and preserving the status quo. It was comfortable. It was how business has always been done.
Whether or not you believe the future of TV is OTT (Over the Top, as in no cable box), having a solid strategy and solution that captures this continuing trend is paramount to any business that uses video or sees the overwhelming potential. It’s become common for consumers to “cut-the-cord” and give up cable TV and opt for SVOD services such as Netflix, Hulu, or HBO Now.