Although it may sound like a bad advertisement cliché, we at Zemoga value people. Literally, we do. We carefully select the most skilled people in the industry to ensure their talent is delivered to the hands of our clients — who, by the way, love us for that . We reward the commitment and efforts of our team members that enable the company to leap to the next level. Our people’s time is a valuable resource and talent can trickle through your fingers if you don’t know how to measure it. This story is about how a simple, yet powerful idea like a chatbot, illustrated to our team the essential truth behind that statement. We transitioned from barely knowing how to successfully allocate our time, to incorporating a comprehensive daily timesheet report that fundamentally enhanced our team’s time management abilities.
Confucius emphasizes the merits of diligence and experience stating, “the mechanic that would perfect his work, must first sharpen his tools”. It is easy to fall into a production rut In today’s fast-paced world of technological “mechanics” as a result of “over-familiarity” with commonly used tools. At Zemoga, we’ve enjoyed the unique pleasure of working with our clients’ teams across multiple verticals in new technologies and platforms all over the world, constantly innovating new and exciting ways to accomplish our goals, or as we say at Zemoga “build better”.
The agency model used to be pretty straightforward – produce great creative and slot it into the right mass media to reach a target audience. Digital has upended the model, driven by data, personalization, and microtargeting across audiences and channels. Clients can now seek out a mix of creative, technology, data, and strategy partners – which can be a double-edged sword with a host of new players now competing for a piece of the pie. Here are four areas to consider when selecting partners in this new digital ecosystem.
Brands today are effectively the sum of customer experiences across marketing, sales, product, and service. For the mathematically inclined, it looks something like this:
With expanding channels and platforms, audience fragmentation, and emerging technologies, business leaders are asked to do more with their digital budgets. Many US firms turn to outsourcing due to salary inflation driven by a digital talent crunch. The challenge is finding the right partners to supercharge digital efforts while maintaining quality and lowering cost. Zemoga’s recent work with a major global financial firm helped them save over 30% of their digital budgets by smartly outsourcing software support, experience production, and digital product prototyping. Below are three key elements to save budget while driving the top and bottom lines through outsourcing.
Personalized, data-driven experiences and content are the new standard of customer expectations. These experiences deliver the right content in the right place at the right time in the user journey to influence behavior. From our work across many industries (retail, financial, media, health, education) we’ve seen what’s effective and scalable for leading, innovative brands. Here are four areas to consider to get the most out of your personalization efforts.
There’s still time to make a digital impact in 2017 with remaining budget dollars, and also kickstart 2018 planning. Are all your ducks in a row for how you and your team are going to leverage budgets in a smart and impactful way? Making sure the tasks and priorities are well thought out is critical for online success. Fixing something that does not improve adoption and sales in the near term can be a killer long term. Here are a few suggestions that if done right now, might reveal an opportunity to see greater improvement in the performance of your digital efforts, and bottom line, both this year and next.